What will you do with your 15 seconds?
Click on the large image to open the Web site.
Prospects will spend 15 seconds on your home page determining if your Web site is worth exploring.1 In that brief time, your Web site must convince them that you are a serious contender offering real value for their dollars.
Prospects visit, at minimum, three competitive
Web sites and take, at minimum, three days to decide where to spend their dollars.2 Your Web
site must convince them to return when their research is complete.
Internet users spend almost twice as much time online as they do with TV.3 The Internet can bring even the smallest company the ability to directly connect, through their website, with buyers any place any time. Web design has never been more important.
Internet marketing places your goods or services in front of your prospects at exactly the time they are looking for them. Your Web site can provide greater marketing opportunity than any other medium.
1. Stanford Institute for the Quantitative Study of Society (SIQSS) 2. Internet Retailer 3. SIQSS